Sheera Goren is the Co-Founder and CEO of Zygo, which is an underwater headset solution for both streaming audio and live communication.
According to Sheera, these are the three steps you should take if you have an idea for a business:
1) START! Do something. For me, the hardest part is getting started, so I encourage anyone to even take one action—have one conversation, try your idea on one person, etc.—and I think that can give you the momentum you need to make it not feel so daunting. I played every sport growing up, but I am not a swimmer. However, my Co-Founder and I pursued a business in the space because we love boutique fitness and saw nothing that involved swimming. You have to push yourself outside of your comfort zone and just go for it if you want to start a business. Yes, this can be risky, but oftentimes the biggest risks produce the biggest rewards.
2) Don’t let failure stop you. Failure is part of the process. No one has ever gotten everything right on the first try, so the quicker you fail, the faster you get to the right spot! As long as you believe in what you are doing, you can deal with challenges you face. You can also set daily attainable goals for yourself, such as having a good call, so you can celebrate small victories on the path to achieving your long-term goal.
3) Research and talk to people! Ask questions. Be curious. Learn. Be flexible and malleable. Do not be too attached to the way you are thinking about the problem your business is trying to solve because you may learn you need to develop something a bit different than your original thought! Before Zygo was created, my Co-Founder and I first set out to create a 45-minute swim class that paired upbeat music and instruction (SwimTeam). We ran these classes for about eight months. The feedback we received was that people really wanted to know more about the headsets we were using during the workouts that streamed audio and instruction. As a result, we pivoted and focused on creating hardware, Zygo.
Sheera Goren is the Co-Founder and CEO of Zygo. She grew up in Los Angeles attending Harvard Westlake and spent every moment of her childhood running around, being outside, and playing literally every sport, which eventually led her to the University of Michigan where she played soccer. After graduating from UCLA Law School and working in the legal and business development departments for an international hospitality and restaurant group, Sheera started her own 501C3 non-profit, DINATING, helping families in need and getting her first foray into running her own company. At the beginning of 2017, Sheera decided she wanted to spend less time behind a desk and more time playing outside again, so with a friend from high school she started the SoulCycle of swimming, SwimTeam, and is now developing an underwater headset solution for both streaming audio and live communication, Zygo.