About Us

Our Story

GenHERation® is a network where young women and companies connect. Through our digital platform and national events, we create life-changing opportunities for high school and college women. Since 2014, GenHERation® has empowered more than 400,000 young women and hosted 500 events across North America, including our award-winning GenHERation® Discovery Days tour that has been recognized as the largest career exploration trip for young women in the United States. GenHERation® works with more than 200 companies, including Fortune 500 companies, tech giants, retailers, government agencies, and sports franchises.

As a young entrepreneur passionate about closing the gender leadership gap, Katlyn Grasso founded GenHERation® when she was an undergrad at the Wharton School of the University of Pennsylvania. When Katlyn was a senior at Penn, she received the inaugural President’s Engagement Prize, which provides graduating seniors with $150,000 to develop ventures that have the potential to change the world, to build GenHERation® into a national community. Described as “a force of nature” by Penn President Dr. Amy Gutmann, Katlyn is an international speaker, researcher, television contributor, and board member. Katlyn tells the young women of GenHERation®, “If you can see it, you can be it” because she believes that surrounding yourself with relatable role models and embracing new experiences allows you to envision the best possible future for yourself.

Explore the Possibilities