Callie Schweitzer is a senior editor at LinkedIn, where she leads the editorial coverage of the marketing industry for the platform’s 690+ million global members. 

According to Callie, this is how to use social media to build your personal brand: 

When someone tells you to “build your personal brand,” a collective shiver tends to rush down our spines. Much like networking, “building your brand” has become associated with transactional relationship building that’s centered on bragging about yourself, so it’s time to rebrand the personal brand. If we take away the mental ickiness of it, we can understand what we’re really talking about when we say personal brand: It’s your reputation. It’s what you stand for. It’s what people say about you when you’re not in the room. Social media plays a big role in how our reputations are built, which is why the most important thing is to be yourself. Often we’re encouraged to put on a fake persona on social media—to be one person in our “real” lives and another person in our digital ones. That’s one of the biggest mistakes we can make when it comes to cementing a strong reputation. That’s why I joined LinkedIn. I have always admired it as a place that early on committed to the idea that the best conversation comes when it’s attached to our real names. Being genuine in all aspects of your life will always be the best way to build your reputation—on every platform. 

Callie Schweitzer is a senior editor at LinkedIn, where she leads the editorial coverage of the marketing industry for the platform’s 690+ million global members. Prior to joining LinkedIn, she founded The Callie Co., an advisory firm that worked with FORTUNE 500 brands and top executives to increase reach, relevance and revenue. She was the Chief Content Officer at Arianna Huffington’s Thrive Global, overseeing editorial and corporate content, advertising sales, and The Thrive Global Podcast. She has held senior leadership positions working across editorial, audience, marketing, and revenue at Time Inc. and TIME, Vox Media, and Talking Points Memo. She has been widely recognized for her impact including being named twice to Forbes’ 30 Under 30 Media list, referred to as “the future of media” by Business Insider, named an AdWeek Future Publisher, and selected as one of TIME’s 140 Best Twitter Feeds in the World. PureWow named her to its PureWow 100 celebrating women emerging in culture calling her “the 20-something who’s already a media mogul.” In 2019, she was selected for the prestigious 92Y WomeninPower fellowship and joined the women’s network Chief as a founding member. She serves on the advisory boards of GenHERation®, The Startup Girl Foundation, WOMAZE, the USC Annenberg Center on Communication Leadership & Policy, and the DeepTrust Alliance, focused on fighting the spread of misinformation.