GenHERation® Summer Series with Zipporah Allen: Vice President of Digital Experiences at Taco Bell

Description 

The GenHERation® Summer Series provides young women with meaningful ways to learn from future career opportunities, develop new skills, and prepare for the future. Sessions take place every Wednesday from 7/8-8/26 from 6-6:30 PM EST/3-3:30 PM PST. Participants will receive a link via email the morning of the scheduled event. Registration is open until 3 PM EST/12 PM PST the day of the session. View the complete GenHERation® Summer Series schedule here.

Date: Wednesday, August 19, 2020

Time: 6-6:30 PM EST/3-3:30 PM PST

Guest: Zipporah Allen, Vice President of Digital Experiences at Taco Bell

About Zipporah Allen

As a senior marketing executive at Yum! Brands, Zipporah (Zip) Allen has a passion for creating experiences that consumers will love and creating environments that bring out the best in people. Now Vice President, Digital Experiences at Taco Bell, Zip’s responsibilities center around driving the customer experience through the brand’s digital channels – kiosk, app, web and delivery.

Prior to relocating to her native Southern California for her current role at Taco Bell, Zip was Chief Marketing Officer for Pizza Hut U.S., based in Dallas. She was responsible for driving brand relevance and business growth for Pizza Hut’s 7,500 U.S. locations. In that role, Zip and her team led the national marketing campaigns, brand purpose initiatives, and brand partnerships for Pizza Hut. She overhauled the company’s pricing strategy to regain market share, orchestrated a multi-year sponsorship with the National Football League and launched the first ever rewards program to drive incremental visits to the brand.

Prior to Pizza Hut, Zip held various global marketing and strategy roles at McDonald’s Corporation. Most notably, she spent three years in Australia re-structuring the company’s approach to business planning and launching the award-winning “McDonald’s becomes Macca’s” campaign.

Zip earned her bachelor’s degree in Business Administration from USC, and her MBA in Marketing and Finance from Northwestern’s Kellogg School of Management. She lives in Southern California with her husband Jason and their two young children Millie and Emmett.