GenHERation® Summer Series with Jen Ferron: Chief Marketing Officer of Kraft Sports + Entertainment


The GenHERation® Summer Series provides young women with meaningful ways to learn from accomplished experts, develop new skills, and prepare for future career opportunities. Sessions take place every Wednesday from 7/8-8/26 from 6-6:30 PM EST/3-3:30 PM PST. Participants will receive a link via email the morning of the scheduled event. Registration is open until 3 PM EST/12 PM PST the day of the session. View the complete GenHERation® Summer Series schedule here.

Date: Wednesday, July 8, 2020

Time: 6-6:30 PM EST/3-3:30 PM PST

Guest: Jen Ferron, Chief Marketing Officer of Kraft Sports + Entertainment 

About Jen Ferron 

Jen Ferron is the Chief Marketing Officer of Kraft Sports + Entertainment (KS+E). KS+E owns the New England Patriots, New England Revolution, Boston Uprising, Gillette Stadium, and Patriot Place.

In her 24th season with the organization, Jen is ultimately charged with overseeing Customer Marketing, Fan Acquisition, Engagement, Retention, Digital Media, Web Services, Retail, Content, Media & Community Relations, Sponsor Fulfillment, Advertising, Promotions, Creative Services, Special Events and the Patriots Hall of Fame.

In addition, she has played a key role in special projects and new business initiatives including: Fan experience and amenity upgrades at Gillette Stadium; Advance Team Planning for nine of the Patriots Super Bowl appearances; Team and Sponsor logistics during NFL International Series in both London and Mexico; Fan Development for Patriots Training Camp at Gillette Stadium; Media Planning for the FIFA Women’s World Cup and CONCACAF Gold Cup; Strategic Marketing and Publicity campaigns during the construction of Gillette Stadium, Marketing/Promotional planning for Patriot Place and the production and execution of several NFL season Kickoff/Super Bowl Championship games hosted at Gillette Stadium.

Prior to joining KS+E, Ferron worked as an Account Executive at Arnold Public Relations.

Ferron holds a Bachelor of Arts Degree in Communications from Boston College and resides in Holliston, MA with her husband and their two children.