About Us

Our Story

As young entrepreneurs passionate about closing the gender leadership gap, sisters Katlyn Grasso and Samantha Grasso founded GenHERation^®, which is a network where young women and companies connect. Through our digital platform and international events, we create life-changing opportunities for high school and college women. Since 2014, GenHERation^® has empowered more than 700,000 young women and hosted 1,500 events, including our award-winning GenHERation^® Discovery Days tour that has been named the largest career exploration trip for young women in the United States. We work with more than 300 companies, including Fortune 500 companies, tech giants, retailers, government agencies, and sports franchises. Recognized as a venture that has the potential to change the world, GenHERation^®received the inaugural Penn President’s Engagement Prize from former Penn President Dr. Amy Gutmann.

More About Katlyn

More About Samantha

GenHERation set me up with everything I needed: context, contacts, and drive. The women we met at each company gave us actionable insights that engaged our curiosity and energized the event. Through my involvement in GenHERation, I received two internship offers (Oprah Winfrey Network and NFP) and a mentoring session with a C-suite executive.

Clayton B., Isle of Palms, SC
GenHERation is the most organized and efficient partner we have ever worked with and we see the direct value from our partnership.

Sarah Z., HR Team, Capital One
GenHERation has had a profound positive impact on my students. Off the charts! Their ability to bridge the gap between the youth and the professional world has been incredible. Their workshops, Discovery Days, and networking sessions are top notch. My students rave about their experiences and are so thankful for everything the GenHERation team has done for them.

Antonio B., Faculty and Asst. Director, Institute for Entrepreneurship and Innovation, TCU
GenHERation Discovery Days was one of the most valuable experiences that I have had in terms of developing myself as a young professional. I even managed to get an interview and then a full-time job offer from one of the companies we visited on Discovery Days. I start my new job next week! It was truly an amazing experience and I would definitely recommend it to all of my friends.

Ariana S., Los Angeles, CA
The team leads both raved about the event and said that it was executed perfectly to the minute. I also had volunteers proactively reach out to me to thank me for the opportunity to participate.

Kristen W., Principal Program Manager, Expedia
Having our students interact with executives, participate in simulations, and create their own elevator pitches can best be described as a gift. The students are prepared for the future in a way that they have never been prepared before.

Dr. Joan H., Head of School, The Lamplighter School
GenHERation provides us with an innovative way to identify and develop relationships with prospective employees. You are creating amazing opportunities for these young women.

Jamie D., Head of Human Resources, Hartford Funds