Tierra Destiny Reid-President of TDR Brands International
Engaging, inspiring, and authentic, Tierra Destiny Reid is an enthusiast, a catalyst for social accountability in aiding the advancement of women through education, empowerment, and entrepreneurship. As founder and president of TDR Brands International™ and The Retail Campus, an online international business community for women with products and stores, Tierra’s mission unites women in business and retail with an unsurpassable passion. Her teaching style is straight forward, engaging, and passionate. Tierra has been features in Success Magazine for her knowledge in retail and sponsors who have supported Tierra and TDR Brand International events include BMW, Sam’s Club, Dolce and Gabbana Fragrances, Constant Contact, and BB&T. The cornerstones of Tierra’s brand are her love of community, her spirit, an undeniable work ethic, education, and empowerment. As if operating a multi-faceted business is not enough, Tierra is also a proud military spouse, mother of two, author, business consultant/educator, motivational speaker, and philanthropist who ironically has no problem pausing when life tells her to. What is meant to be is meant to be.
Q: What is your current job?
A: I am the President of TDR Brands International, an educational and empowerment platform for women. As the author of The Power of Peace in a Pause, we are currently hosting pause retreats for other trailblazers who need to refuel. I am also the founder of The Retail Campus, which supports startup retailers and women-owned storefronts. We host an annual Blueprint Intensive to provide hands on support and instruction, while they pause on life’s other demands.
Q: What is your professional and educational background?
A: I graduated from the University of Georgia and have over 17 years of retail experience in the corporate and local markets, which has involved marketing, negotiations, and running campaigns. I worked in the buying office for Macy’s southeastern division where I helped manage the sales and marketing campaign for 123 locations.
Q: What led you to start your own businesses?
A: In 2009 there was a corporate merger at Macy’s and 850 jobs were cut from the region. I took the severance package and decided to open up a storefront; it was a consignment boutique, which offered lower risk because I did not have to pay for inventory. I was able to drive a profitable business upfront. When I first opened my store, I would ask myself,“How will I get through this.” Once I got through it and look back on it, I realize that we can get through any challenge we face. It is simply preparing us for something else later.
Q: When did you decide you wanted to be an author?
A: My first book, The Power of Peace in a Pause, was recently published. The process happened organically. I listened to the signs and my intuition. Once I made this decision, I gathered my journals and notes, had a friend in college transcribe them digitally, and partnered up with an editor. Instead of working with a publishing company, I self-published through createspace, which was seamless. I wish more girls knew how easy it is to self-publish a book. I want more girls to get their stories out there because it is not hard at all. It was a commitment that involved journaling, writing a manuscript, and finding an editor to help me bring structure to my work. Reach out for help. Social media makes it easy to ask for referrals and support. It was a two year journey, but it was one of the most rewarding experiences of my life. I am currently working on another book for women in business.
Q: What is your personal mantra?
A: Through the different phases of my life that mantra has changed. I have found that with time comes wisdom. I have learned to take a deep breath and live by faith. I am committed to servitude and maximizing my potential to help others. There are those who have sacrificed before us, those who will sacrifice after us, and this is our leg of the race. We have to do as much as we can to live our purpose and make a positive difference in the world. How will we move the needle?
My new favorite mantra is “Shine bright…unapologetically.” It sounds easy, but it is not. You have to be honest about your strengths and be the best you can be. Those who show up go up. I hate to see girls discourage others girls; they pounce on insecurities. Shine bright and rock it!