Technology: Trendy Tech

Years after Intel’s embarrassing attempt at breaking into the smartphone industry (the company lost $3.15 billion in it’s mobile chip division in 2013, nothing to scoff at), the computer chip giant is back with a brand new…accessory?  “It’s a jewelry piece that handles your communication and social feeds,” says Aysegul Ildeniz, vice president and general manager for business development and strategy at Intel’s new devices division.  Described as a smart bracelet for women, the new product will be released in Barneys and Opening Ceremony stores for the 2014 holiday season. “By 2018, there’s estimated to be 300 million wearables in the world. In order for that to become a reality, we need to make sure it goes beyond sports fitness and gadget geeks,” says Ildeniz. ”We need to open it up for everybody to get into the game.”

Contributor: Phoebe Roe


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