The market for tablets is still growing, but the rate has slowed down from its peak in 2011 and 2012. Tablets are important products that continue to evolve, but it appears that they are segmenting into tablets that are built for kids, to consume content and media, to replace PCs, and for hardcore gaming. Segmentation can actually be a good business move, but to target these segments, companies must fully understand the market and customize products to fit these needs. For example, the Nabi tablet includes custom software for kids and also offers a range of tablets that target older age groups. This strategy will be what continues to fuel the tablet market.