Google announced that student Gmail accounts would no longer be ad-scanned, a process which searches through email content to create personalized advertisements. Last year Google removed ads for all K-12 users, but the company continued to scan and compile data. By announcing the intention to stop this controversial practice, Google has taken one more step in the process of preserving online privacy. The company has announced plans to make similar changes in other Google Apps of all sectors, from business to government. What caused this sudden shift towards more privacy? According to Education Week, Google is facing pressure from a lawsuit and a report that revealed the truth about scanning for emails and targeting advertisements specifically for students.