If you were one of the 141.1 million people who participated in last year’s Black Friday, and eagerly await the upcoming deals in just over four months, Amazon’s website might be worth a visit on July 15th. In honor of the company’s 20th birthday, Amazon will offer a ‘Prime Day’, similar to the popular Black Friday in terms of deals on over 20 million items. On Monday, the company announced “Step aside Black Friday, meet Prime Day.” According to the video, the day will offer more deals than those extended on Black Friday.
However, the shopping day is offered exclusively to Prime customers new and old; Amazon is offering free 30-day Prime trial memberships (which usually cost $99 a year and includes free two day shipping, access to the Kindle Lending Library, and a ‘Prime Instant Video’ membership), applicable on the ‘Prime Day.’ A Consumer Intelligence Research Partners’ report estimates that almost 40 million of Amazon’s customers (approximately 45%) currently have Prime, and spent on average almost three times what non-Prime customers do ($1500 per year vs. $625), therefore making ‘Prime Day’ a likely strategically cost-effective and high-profit move.
Contributor: Katie Sun