Tech: Facebook Shows its Pride

If you noticed a significant increase in the number of rainbow-hued Facebook profile pictures over the weekend, you likely were one of over 936 million daily users who saw the company’s popular rainbow filter released in the wake of the Supreme Court’s landmark decision regarding legalizing national same-sex marriage. In just 3 days, the filter was utilized by over 26 million users; people continued changing their profile pictures through the Pride weekend, collectively liking and commenting over half a billion times around the world.

Famous people who partook in the colorful-festivities online included California Attorney General Kamala Harris, Leonardo DiCaprio, Arnold Schwarzenegger, Anne Hathaway, and Brazil’s president Dilma Rousseff.

According to, over 6 million people in the US have identified as gay, lesbian, bisexual, transgender, or gender non-conforming on the social media platform. CEO and founder of Facebook, Mark Zuckerberg posted “Our country was founded on the promise that all people are created equal, and today we took another step towards achieving that promise. I’m so happy for all my friends and everyone in our community who can finally celebrate their love and be recognized as equal couples under the law.”

Contributor: Katie Sun


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