Mona Bijoor

Mona Bijoor-CEO and Founder of JOOR

As an apparel buyer at Ann Inc. tasked with identifying trends, Mona Bijoor grew frustrated with the inefficiency of the purchasing process. Orders were made by phone, and styles were selected by circling items on paper. Four years ago, she launched a remedy: JOOR, a digital Mona Bijoormarketplace that connects apparel brands with retailers. Orders are placed digitally, and users can see everything in real time. Mona was named to the Crain’s 2014 40 Under 40 list of New York City’s business leaders.

Q: What is your current job?

A: As the CEO of JOOR, my job is to set the strategy for the business and build an A class team to execute against that strategy, while maintaining the vision for the business.

Q: What inspired you to become an entrepreneur?

A: It was mainly my parents. Both of my parents were entrepreneurs and I would hear stories at the dinner table about the businesses they were building.

Q: How did your educational background prepare you for your career?

A: I went to Penn as an undergrad and Wharton for my MBA. As an undergrad, I took a lot of science classes, which taught me how to test hypotheses. In business, you are always testing a hypothesis about your product or service, so my undergraduate training was very valuable for my current job.

Q: What are the most important skills an entrepreneur can possess?

A: 1) Resilience: the ability to hear no and turn that into a yes.

2) Vision: the ability to see the future, a future that the majority of people around you don’t see.

3) Work ethic and hustle: the ability to find a way to get to the answer or a business solution quickly.

Q: What is your favorite part of the day at JOOR?

A: I love working with product, whether it is clothing, the mobile app, or the website.

Q: What is the best piece of advice you have ever been given?

A: Making money is a learned behavior. You have to practice to be good at it.

Comment (1)

  1. lai_laissa     April 8, 2015 at 11:32pm

    JOOR is really innovative.

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