Business: Red Bull Lawsuit

Have you ever seen a commercial for Red Bull?  You know, the one where a cartoon character drinks a Red Bull, is filled with happiness and spontaneously sprouts wings and takes off into the sky?  Well, Red Bull’s infamous “Red Bull Gives You Wings” advertising campaign has them in a whole lot of trouble, $15 million worth of trouble, to be exact.  “Such deceptive conduct and practices mean that [Red Bull’s] advertising and marketing is not just ‘puffery,’ but is instead deceptive and fraudulent and is therefore actionable,” the suit says.  Though it agreed to a settlement, Red Bull denies that it has done anything wrong.  Settlements must be approved before the company can proceed with payouts and the final approval hearing is scheduled for May 1, 2015.  Those who wish to file a claim can do so by emailing the class-action settlement administrator at before the cutoff date of March 2, 2015.

 Contributor: Phoebe Roe


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