Business: Pepsi True

Nearly a week after declaring that it would cut calories in its beverages by 20 percent, Pepsi has introduced its first new drink in nearly two years, Pepsi True. The drink is only 60 calories, just a third of the typical soft drink, and is sweetened with a blend of sugar and the  low calorie sweetener, Stevia. Though Stevia comes from the Stevia leaf and is therefore advertised as a ‘healthy’ sweetener, consumers have historically protested it, claiming that it has a bitter, sometimes licorice-esque aftertaste. The fact of the matter is the taste is still not right,” Jonas Feliciano, a senior beverages analyst at the market research firm Euromonitor, said of stevia’s taste in an interview with The Huffington Post. “It still doesn’t taste like a full-flavored product. It’s closer, but it’s still not there.”  The new drink comes when diet sodas are plummeting in sales.

 Contributor: Phoebe Roe


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