Favorite Brand strategy is an area of business that has become increasingly popular in the past few years. The term “brand strategy” may sound a bit complicated, but like most business jargon, it actually has a simple definition. Brand strategy is a long-term plan for the development of a brand
Favorite Earlier this week, news stories came out reporting that approximately 63 women and girls who were abducted last month in Nigeria escaped the terrorist group that held them hostage. Boko Haram, one of the most notorious terrorist groups in Nigeria, seized over 200 schoolgirls on April
Favorite In recent years, the number of American children with food allergies has skyrocketed. According to the U.S. Centers for Disease Control and Prevention, the number of kids with food allergies went up by 18 percent from 1997 to 2007. In 2007, about 3 million American children (younger
Favorite In the past few years, you may have heard the buzz about Khan Academy. Or perhaps, you experienced the online education/tutoring service for yourself. Khan Academy is a non-profit, educational organization that was created in 2006 by Salman Khan to offer a “free, world-class education”
Favorite You may have noticed that while using the Internet, certain advertisements on websites are catered specifically to you and your interests. In other words, ads have come up based on what you have previously searched. This method of advertising falls under the strategy of Behavioral
Favorite Last week, a group of citizens in Murrieta, California led an immigration protest that has caught the attention of people around the world. Protesters from the Southern California town forced busloads of immigrants to leave Murrieta, an act that has further heated up the ongoing
Favorite Name a female technology executive. Post the link to her company’s website.