Google announced on June 12th the release of YouTube Gaming, a mobile application and website collating and facilitating video game related content. The new platform will offer gamers a single place to watch, share, and live stream gaming play. 25,000 games will be sorted into separate pages, each feature page highlighting videos related to each game, while emphasizing live streams in an effort to make live streaming more streamlined and user-friendly. Alan Joyce, YouTube’s product manager for gaming discussed in a blog-post the company’s intentions, stating, “Live streams bring the gaming community closer together, so we’ve put them front-and-center on the YouTube Gaming homepage. And in the coming weeks, we’ll launch an improved live experience that makes it simpler to broadcast your gameplay to YouTube.” So far, the app has been pitted against Amazon’s Twitch, although YouTube’s head of global gaming content, Ryan Wyatt, said, “”I think it’s [YouTube vs. Twitch] sensationalized because it’s a fun story to write, talking about YouTube vs. the only other significant gaming platform. But I don’t look at it that way.” The app will launch later this summer in the UK and US.
Contributor: Katie Sun