Raymour & Flanigan Project
Raymour & Flanigan Furniture®, the 6th largest conventional furniture and mattress retailer in the U.S. (#1 in the Northeast), provides exceptional customer service, great furniture, proven quality and total commitment to customers in seven states in the Northeast through 117 locations and about 5,600 associates.
Task: Design a recruitment campaign encouraging soon-to-be or recent college grads/millennials to work for Raymour & Flanigan Furniture.
- Identify key points of difference about Raymour & Flanigan Furniture
- Investigate their history, green initiatives, and community outreach programs
- Outline the key elements of your recruitment campaign (social media, campus visits, information sessions) that would make a recent college graduate interested in working for Raymour & Flanigan Furniture
Target Areas: Marketing, HR, People Development, Merchandising, Supply Chain, Accounting, IT, Business development, Customer Care, Ecommerce and User Experience.
Supplemental materials: You can find a wealth of information about Raymour & Flanigan Furniture, including the company’s history, green practices and community outreach initiatives on our website and our various social media networks (Facebook, Twitter, and Instagram). You may also reach out to the R&F Social Media Team at firstname.lastname@example.org if you would like particular video or photo assets.
To apply, submit the following information using the link below by Friday, October 20
- Class Year
- Resume (optional)
- 6-8 sentences outlining your solution
All students’ submissions and resumes will be shared with the Raymour & Flanigan Furniture team.
The top four submissions will receive a $250 Raymour & Flanigan Furniture gift card.