Politics: U.S. Government Agencies Get Yelp Pages

People will now be able to write Yelp review for the IRS, their local post office, or a national park in the same way they review a shop or restaurant. This summer the General Services Administration’s DigitalGov team launched a new initiative that encourages customers and visitors to review federal agencies on Yelp in the hopes of getting customer feedback to provide better service. Several pages already exist to review government services under Yelp’s Public Services & Government section, but they are largely unofficial, meaning they are most likely not read by government employees. In turn, the launch of official pages will allow “agencies to go in and engage, and dedicate customer service staff to monitoring the feedback,” said Justin Herman, head of social media for GSA’s Office of Citizen Services and Innovative Technologies. Yelp is not getting paid to host government agencies, but the agencies will have to pay employees to monitor and respond to Yelp comments. Today, Republican presidential candidate Carly Fiorina is making headlines after using the TSA Yelp page to give the agency a one-star review for having “spent $160 million of your taxpayer dollars on body scanners that have a 96% failure rate.”

Contributor: Celeste Montaño

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